I never thought I’d say this, but today, I love MSN (Scoble, you listening?). After only two months, NetworthIQ is now #1 on MSN for both the keywords, net worth and the phrase “net worth”. MSN has consistently been our biggest traffic driver. I’d also like to rank highly for personal finance, but that’s a much more crowded space. So, for now net worth is the primary target.
Where’s google and yahoo? Don’t ask. They’re definitely behind the times ;-). I believe we’re too new at this point to rank highly there. I’m anxious to get a PageRank and see what happens then. Is there a sandbox effect happening? Tough to tell because we’re definitely indexed in both and come up fine in direct networthiq searches.
We maintain a simple (but effective, IMO) SEO strategy for NetworthIQ:
- Create lots of content that is updated frequently. Well, we don’t directly create it. Our users take care of that part. Every time a public profile is created we have a new indexable page and the home page and listing pages change/expand. All of this requires no additional effort on our part.
- Produce clean, standards based pages, that are easy to index. Minimize markup, and place all script and style blocks in external sources.
- Make clean URLs that are easy to navigate. (We use ISAPI Rewrite, but why does Microsoft not put this into IIS? I could give my opinion on that, but since I’m liking MSN today I won’t knock Microsoft.)
- Focused titles and headings
- Encourage backlinks by both being a fun new app, and by opening up public profiles so that users link directly to their profiles. We’re working hard to take advangtage of Blog Power when it comes to SEO.
If you received the newsletter you’ll know that we’re working on entries/comments and for a user’s profile, which if utilized, has the possibility of exponentially increasing the indexable content.
One area for improvement is to update titles to move NetworthIQ to end of the title tag, thus highlighting the keywords earlier. Also we should encourage backlinks to use “net worth” in the anchor text (i.e. NetworthIQ - Track, Share and Compare your net worth or Track, Share and Compare your net worth with NetworthIQ, or something like that), but you can’t always control that, and it gets to be a little wordy. Plus, we’re grateful for any link regardless of anchor text.
Have any other SEO suggestions? I’d love to hear them.